Your Competitors' CMO Knows This - Do You?

B2B climate tech buyers are more emotionally driven than they admit.

According to Gartner's latest B2B buying research, 86% of buyers see little-to-no difference between suppliers' technical specifications. Yet, Boston Consulting Group reports that climate tech companies with strong brand trust command 23% higher contract values.

The truth? Enterprise buyers justify decisions with data but buy based on:

- Brand trust

- Peer adoption signals

- Personal career risk

- Implementation confidence

This is why the fastest-growing climate tech companies invest heavily in:

- Customer success stories

- Implementation case studies

- Risk-free pilot programs

- Brand trust building

McKinsey's research confirms: Climate tech companies that focus on emotional drivers in their enterprise marketing see 31% faster sales cycles.